Who We Are
Elsherif & Rostom for Pure Crops is
a premier supplier of fresh and frozen fruits & vegetables committed to excellence in food safety and international standards. With deep agricultural roots and decades of expertise.
we deliver naturally grown produce from our farms to your table.
Nour ElDin ElSherif Heritage
Since 1943, the Nour ElDin ElSherif
Group has been a trusted Egyptian name in both agriculture and the automotive sectors, standing for resilience, quality, and innovation.
The Rostom Heritage
Since 1887, our family has carried
forward a tradition of excellence. Guided by strong principles.
This legacy reflects the Rostom family's unmatched expertise, innovation, and commitment to global quality standards.
Our Mission
To deliver high-quality, safe, and sustainable agricultural products to customers worldwide We prioritize the delivery of agricultural products that meet the highest standards of quality, safety, and sustainability to customers globally.
Our Vision
To become a trusted global leader in pure crop exports by combining innovation, integrity, and responsible farming Our commitment to innovation drives our mission to revolutionize the agricultural industry.
Core Values
Quality First: We never compromise on the standards of our products.
Integrity: Transparency in everything we do
Sustainability: Protecting the environment for future generations
Customer Focus: Delivering excellence in every transaction.
Food Safety Standards
We comply with international food safety regulations and standards.
From Farm to Harvest
- Sorting & Processing
- Cold Chain Management
- Final Quality Inspection
- Food Safety Compliance
Pure Crops Today
Born from the unification of two-family
legacies and by blending centuries of farming knowledge with corporate professionalism and modern technologies
Pure Crops ensures sustainable farming practices, traceable supply chains,
and world-class produce tailored for global markets.
Recipes
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5 Gourmet Recipes Using Premium Frozen Fruits: ...
5 exquisite gourmet recipes using premium frozen fruits: strawberry rose panna cotta, mango tarte tatin, melon carpaccio, pomegranate glazed duck, and mixed fruit parfait with saffron cream.
5 Gourmet Recipes Using Premium Frozen Fruits: ...
5 exquisite gourmet recipes using premium frozen fruits: strawberry rose panna cotta, mango tarte tatin, melon carpaccio, pomegranate glazed duck, and mixed fruit parfait with saffron cream.
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Melon Mastery: Refreshing Middle Eastern & Asia...
Professional melon recipes for Middle Eastern and Asian cuisines. Persian mint salad, Lebanese prosciutto appetizer, Thai som tam style, Japanese parfait, and refreshing beverages.
Melon Mastery: Refreshing Middle Eastern & Asia...
Professional melon recipes for Middle Eastern and Asian cuisines. Persian mint salad, Lebanese prosciutto appetizer, Thai som tam style, Japanese parfait, and refreshing beverages.
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Artichoke Heart Perfection: Gourmet Recipes for...
Gourmet artichoke heart recipes for professional kitchens. Stuffed appetizers, truffle risotto, chicken tapenade, elegant salads, and pizza toppings using premium IQF artichoke hearts.
Artichoke Heart Perfection: Gourmet Recipes for...
Gourmet artichoke heart recipes for professional kitchens. Stuffed appetizers, truffle risotto, chicken tapenade, elegant salads, and pizza toppings using premium IQF artichoke hearts.
